My pet peeves related to the SEO industry change on a regular basis but right now it is definitely the “SEO is Dead” headline… it is overused, totally unimaginative, and always wrong. Yet here I have to use it… at least it is to spurn it defiantly!! Sure, search engine optimization (SEO) changes, there is no doubt about that, but it is not dead and won’t be for a very very long time. If you think it is, I would love to hear an argument for why your website no longer needs to provide a clear picture of keyword relevance to search engines.
Anyone Saying “SEO is Dead” Doesn’t Understand What SEO Is
First, for the sake of choosing a neutral starting point let’s look at the parts of Wikipedia’s definition of SEO that relates to this discussion:
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. … Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Based on that definition, what has changed? No matter what happens, every website owner who values search engine traffic will yearn to be more visible. … read more on why SEO is NOT Dead
About Ross Dunn, SEO Specialist
Ross Dunn is the CEO and founder of StepForth Web Marketing Inc. a Victoria, BC based company that has been providing custom web marketing solutions for business internationally since 1997. Ross is an SEO specialist who has consulted for the likes of Time Inc. Interactive in New York City and a wide variety of small and medium sized businesses since he started the company. The runner-up in 2009 for his local Chamber of Commerce Young Entrepreneur of the Award, Ross is passionate about his business and the success of his staff and clientele.
For more information on Ross Dunn, including 20+ testimonials from SEO industry veterans and clients please visit his LinkedIn profile.
You can also follow Ross Dunn on Twitter or listen to him on his weekly Internet radio show SEO 101 on WebmasterRadio.FM which he co-hosts with fellow SEO-veteran, John Carcutt.